Bloop Ice Cream from Golden Harvest

A hot summer day and a scoop of ice cream, the whole scenario, made for each other. Now thinking of the scenario, every one would start thinking of the favorite flavors, in their hand and taking the iced cream right inside the mouth. But all those discussed, is for summer, what about the before summer mood? At least people feel good enough not to eat those favorite ice cream before summer as anyone barely seeks so, except the ice cream lovers who would have ice cream, no matter what.

Now, talking about ice cream and country like Bangladesh, where summer dominates the most, ice cream makers sees the whole population as a chunk for better business. Providing the best flavors, introducing new flavors and best looking packet is one combined factor which is highlighted every time. Although there are huge competition over flavors and packaging, marketing processes are very less likely taken in this field. in the recent years, the ice cream promos started with a great push but very few caught the target customer eyes in their promo. Keeping all the company aside, one national company is progressing fast with their unique packaging, which surely caught every ones eyes and recently came up with a unique way of promoting their all ice cream products. though the company is expertise in cold storage business. logistics, agro and many other, ice cream industry is one of their latest products in, Bloop is the name of that newest ice cream brand and it came from Golden Harvest. Also, in marketing terms, Bloop is the leveraging brand of Golden Harvest, as people barely knows the fact of Golden Harvest newest concern.

Now, why Bloop is, in almost every ones choice? For the first time of introducing the newest packet type and for newest way of pulpy ice cream, Bloop Jazz is the newest ice cream that almost every one wants. marketing way, the packet falls under brand architecture. the packet is in such way that who ever sees it first a curiosity rises to let know more and try at some point. the packet is a squeeze out packet i.e. from below the ice cream holder will have to squeeze and let that frozen and pulpy juice to come out from the up side. This is a sense replaces traditional lolly ice cream, where the ice juice fall down, making a mass but in the bloop jazz, the squeeze packet is designed in such way that the molten juice stays in the packet and later the consumer can sip it back by doing the packet upside down.

Next, is the recent promotion the bloop did, leveraging some famous dialogues, making it bit comedy and replacing the characters with some local models. in marketing terms this falls under leveraging, i.e. borrowing the dialogues and that company's bill boards background and obviously by buying the license to do so. I will not do much but attach the pictures for better understanding and why they did so, so that people at least remembers the bloop ice cream.

Reference:
Retrieved from  http://www.goldenharvestbd.com/
Retrieved from  http://www.goldenharvestbd.com/golden-harvest-ice-cream-ltd/
Retrieved from  https://www.facebook.com/bloopbd?fref=ts